This week I take you to Doosan Alcohol and Liquor, where the company’s soju is captivating the world. Soju, a potato-based alcoholic beverage native to Korea, is currently exported to 40 nations around the world, including Japan, the U.S., and China.” Doosan Alcohol and Liquor posted the highest soju export share in August, keeping the lead in soju export volume for three years straight. Here is Mr. Kim Kwang-seop of the Doosan Alcohol and Liquor export team to tell us about how well its soju is doing in foreign countries.
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