Kyochon Chicken

Kyochon Chicken, Korea’s premier fried chicken brand. The Year’s Best Brand Prize is given to each industry’s top brand. The honor is even more meaningful because the winners are selected by consumers. Thanks to its credibility and fairness, the same brand has taken this top prize six years straight. It’s Kyochon Chicken, Korea’s own brand of fried chicken. With dozens of larger global chicken brands doing business in Korea, Kyochon Chicken’s success in this tough market deserves a closer look. Here’s Mr. Kim Yong-woo of Kyochon Chicken’s Planning Division to tell us about the company’s secret to success.