Having opened its door in 1979, Lotte Department store has been posting the highest level of awareness and profit. Its strong brand power and high customer recognition enabled Lotte Department Store to operate 23 department stores in major cities, two Young Plazas, and a designer brand gallery, for a total of 26 stores nationwide. Now, Korea’s most well-known department store has opened a new era in retail on September 2nd. Here’s Deputy Manager Hong Yong-ki of Lotte Department Store PR Office for an in-depth explanation.
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