Now it’s time for me to introduce a promising company in Korea. This week I bring you a story about Cowon Systems, a manufacturer of MP3 players. Cowon Systems’ MP3 has been introduced to the world through an advertisement for global automaker Volvo. In the commercial Cowon System’s MP3 was featured together with Apple’s iPod, which put Korea’s premier MP3 player maker in the same ranks as Apple. Here’s Mr. Park Min-hee of Cowon System’s PR team to talk about how the company is recognized in the world.
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