LG Electronics’ new mobile phone model, Arena Phone

Now it’s time to talk about one of Korea’s most promising companies. Today I introduce you to Arena Phone, a flashy new mobile phone model of LG Electronics. Once nudged out of the list of the world’s top five mobile phone makers, LG Electronics is coming back with a vengeance by rolling out its Arena Phone in 30 European countries simultaneously. The global economic recession has hit the global mobile phone sector as well, but what’s driving the all-out marketing surge of LG Electronics? Today we have Yoo Seung-young of the Mobile Communication Global Marketing Office of LG Electronics to tell us more about the company’s latest mobile phone model.