Korea's first animated film was a TV commercial for "Lucky Toothpaste" in 1956. A few more followed afterwards, advertising liquor and other consumer products. The first full-length animation came to be in 1967, directed by Shin Dong-heon. "Hong Kil-dong" was about a legendary thief equivalent to a Korean Robin Hood, and showed considerable quality at the time. The same year, Korea also featured the first doll animation "Hoppi and Chadolbawi" as well as "Heungbu and Nolbu."