The world of alcohol is governed by trends. These days, the most popular drink in Korea is definitely makgeolli, a traditional Korean rice wine. Last year, in fact, 889 patents related to makgeolli were applied for, a 32 percent increase from 2008. Each region of Korea has countless varieties, which has led to the rise in use of terms such as “makgeolli bar” and “makgeolli nouveau.” Let's take a closer look at the appeal of the alcoholic beverage that's changing Korea's drinking culture.
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