Tuesday, 3 August 2010

Seeing Seoul’s Allure on TV

In order to showcase Seoul’s allure to the world, the Seoul Metropolitan Government launched TV advertisements in China on June 28th and in Japan on July 4th.

The TV commercial produced this year entitled ‘Infinitely yours, Seoul’ focused on the cultural experience that can be enjoyed in Seoul. The image associated with Seoul was surveyed and needs analysis was also conducted in each region, and based on the results, four emotion codes for the advertisement were selected. This aim of this TV ad is to show Seoul as not just a fabulous tourist attraction but also as a city of hope and admiration.

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